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Augmented Reality Services

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What is Augmented Reality Services?

Augmented reality (AR) is the integration of digital information with the user’s environment in real time. Unlike virtual reality (VR), which creates a totally artificial environment, AR users experience a real-world environment with generated perceptual information overlaid on top of it.

Why Augmented Reality services matters?

AR can be used in the following ways, among others:

  • Retail. Consumers can use a store’s online app to see how products, such as furniture, will look in their own homes before buying.
  • Entertainment and gaming. AR can be used to overlay a video game in the real world or enable users to animate their faces in different and creative ways on social media.
  • Navigation. A user can overlay a route to their destination over a live view of a road. AR used for navigation can also display information about local businesses in the user’s immediate surroundings.
  • Tools and measurement. Mobile devices can use AR to measure different 3D points in the user’s environment.
  • Art and architecture. AR can help artists visualize or work on a project.
  • Military. Data can be displayed on a vehicle’s windshield, indicating destination directions, distances, weather and road conditions.
  • Archaeology. AR aids archaeological research by helping archeologists reconstruct sites. 3D models help museum visitors and future archeologists experience an excavation site as if they were there.
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